Bank Otkrytie and the Izoizolyatsiya project decided to help those who have been in forced quarantine not for a month, but practically all their lives: the little wards of the Konstantin Khabensky Charitable Foundation. They struggle with serious diseases of the brain and spinal cord and sometimes do not leave the walls of the hospital or home for months. In order to raise funds to help such children, the #charity campaign was launched.
For five days - from 20 to 24 April - the organizers of the action will daily choose the most popular post in the Izoizolyatsiya group and record the number of likes they have collected. The amount of likes collected by five such posts will be converted into rubles by Otkritie Bank and will be used to implement the programs of the Konstantin Khabensky Charitable Foundation. You can find the full promotion rules below. Friends of the Fund - Konstantin Khabensky, Anatoly Bely, Alexander Kerzhakov, Basta and Alexander Tsypkin will also join the #charity campaign. Their work can also be seen in the group from 20 to 24 April. The first has already been published. On it, Konstantin Khabensky tried on the image of a Bedouin from the famous painting by Konstantin Makovsky.
Konstantin Khabensky: “Finding in this difficult time the strength and the opportunity to help others - and even in such an easy, beautiful and even funny way - is truly priceless. I think that a quick reaction, the ability to make non-standard decisions and a sense of humor are what unites the organizers and participants of our action. May its results become a great help and great hope for our little wards"
Anna Zaitseva, co-founder of the Izoizolyatsiya group: The Izoizolyatsiya group spontaneously united caring people from all over the world. All of us are united by the desire to support each other in difficult times. In fact, the group has a therapeutic mission. Tens of thousands of people show talent and a sense of humor here, nearly 500,000 participants follow the work and support them with kind comments and likes. We are glad that our non-commercial fun project has become involved in the work of the Khabensky Foundation. Our main capital is people's sympathy, it's great that it will go offline and help the fund."
Anna Kanter, Director of Communications at Otkritie Bank: “Empathy, support and care are important components of Otkritie's corporate culture, which the world needs more than ever at this moment. We are delighted to be part of a project that does more than just promote these values and entertain an online audience. Our goal is to unite the efforts of all those who are not indifferent to provide real help to those who need it most”.
#Charity promotion rules:
➡ The posts of the participants of the action must meet all the requirements of the Isolation project set out in the group description.
➡ From April 20 to April 24, the organizers of the action in the morning of each day choose the most popular publication for the previous day, record the number of likes on this publication and mark it with a corresponding comment at about 12.00. On April 25, the previously recorded number of likes on the 5 most popular publications is summed up.
➡ The most popular posts are marked by the group moderator in the comments - follow the comments on your post.
➡ Otkritie Bank converts likes (1 like = 1 ruble) into rubles on the 5 most popular publications. The results - the amount that will be transferred by Otkritie Bank to the Khabensky Foundation to help children with brain tumors - will be announced by the moderators of the group, as well as the Foundation's official Facebook page on April 27.
➡ Everyone who posts publications to the Izoizolyatsiya group from April 20 to April 24, we urge to put the hashtag #charity in order to spread information about the charity event as much as possible.