On Monday, February 22nd, the 35th anniversary season of the CPM - Collection Premiere Moscow exhibition, which is dedicated to the reintegration of the fashion industry, started at the Expocentre Fairgrounds. Designer brands from 17 countries brought new collections for the fall-winter 2021/22 season to Moscow.
Theater and film stars, musicians and TV presenters could not miss such an event. Olesya Sudzilovskaya, Mitya Fomin, Anastasia Stotskaya, Ekaterina Odintsova and many other celebrities were the first to learn about the new trends of the next season from designers from all over the world and to support the exhibition.
The guests of the event got acquainted with manufacturers of women's, men's and children's clothing, lingerie and beach fashion, as well as with the updated segment of accessories. The stars were able to appreciate not only the collections of international and Russian designers, but also cosmetic innovations from NanoAsia, Mary Kay, as well as the innovative Colla Gen brand and the leader in the field of fragrance marketing "Trete Feeling".
Particular attention was paid to the official CPM business program - the international economic forum of innovations and technologies in fashion retail Russian Fashion Retail Forum, which included panel discussions, expert lectures and seminars combining live and online formats on topical topics relevant to the current challenges of the fashion market in Russia and abroad.
Here's what celebrities said about the exhibition and their attitude to fashion:
Anastasia Stotskaya:
How do you assess the fashion industry today and the degree of your involvement in it?
- I like to dress nicely. It seems to me that an artist should always dress tastefully. I have a stylist who knows my entire wardrobe, I myself do not even know him fully. I tell him where I'm going, and I get a total look.
Anna Nevskaya:
Do you follow the fashion industry? What new items have surprised you lately?
- It has been so difficult lately. Honestly, I did not follow the new products purposefully. What surprised me was that major fashion houses did online shows. This was beautiful. It looks like a movie that you enjoy watching. But I want to say that I also experienced sad emotions. Everything is very beautiful, everything is very cool, but I did not have enough emotions.
Fashion is… describe this phenomenon in just three words.
- Beauty, chic and luxury.
What rules do you follow when buying clothes?
- It is important for me that it is of high quality. It is the materials. Because now you can buy not the most democratic things from not very good fabrics. First of all, I look at the composition of the clothes, then I look at the cut. The brand is not so important to me as how the thing sits on me. Whether it paints me or not.
Irina Pudova:
Have you been to CPM before? Describe your emotions from the exhibition this year.
- This is not my first time at CPM. This year has been a tough one for the fashion industry. I am happy that many have gathered their strength and presented their best collections.
Are there brands of Russian designers in your wardrobe?
- Yes, absolutely. We have a special agreement with the stylists of Channel One, now I will tell you about it. When a Russian manufacturer contacts us, we are obliged to review his collections so that next time we can talk about them and, of course, show them on the air. On top of that, I, for my part, also gladly do publications on social networks to support the brand. We always give our producers a head start because they are ours and we want to support ours.
Alisa Tolkacheva:
Have you been to CPM before? Describe your emotions from the exhibition this year.
- For many years I have been attending the CPM international fashion exhibition. This is one of my favorite exhibitions because it is professional and I am an artist-designer. For me, the presented works and brands of my colleagues are always interesting and joyful. Especially those I know personally. Separately, I would like to say about the brand that was first presented at the CPM exhibition - "Dushegreya". The founder of the brand, Natasha Dushegreya, has been in the fashion business for a long time. She is a person who does business professionally, understands how to build connections, sales and presentations. What makes her special as a designer is that she is an artist who can read and suggest color. The shows of Natalia's collections are accompanied by authentic musical compositions of various eras, which Natalia Dushegreya reflects in her things. Her husband writes these compositions - an amazing musician. The Dushegreya brand is not only about warmth, but also brightness, convenience and comfort, which you cannot pass by. And when I walk in clothes of the Dushegreya brand, on the street I am regularly stopped by a large number of people in order to find out where you can buy the same.
Exhibition guests: Olesya Sudzilovskaya, Mitya Fomin, Anastasia Stotskaya, Ekaterina Odintsova, Dina Nemtsova, Elena Kuletskaya, Anna Tikhomirova, Glafira Tarkhanova, Tatyana Vedeneeva, Nikita Tarasov, Aya (Group City 312), Ilana, Larisa Verbitskaya, Svetlana, Anna Gorshkova, Ekaterina Drobysh, Victoria Andreyanova, Natalia Zemtsova, Alena Chekhova, Anna Nevskaya, Polya Polyakova, Irina Pudova, Irina Temicheva, Irina Lachina, Igor Skripko, Svetlana Koroleva, Evgenia Korotkevich, Alisa Tolkacheva, Marina Demchenko, Ekaterina Directorenko, Irina Sasha, Anton Azarov.
