Healthy lifestyle is the main trend of recent years! But how many harmful and sometimes dangerous stereotypes are around this topic! The main ones are: "healthy means tasteless" and "it is expensive and difficult to prepare healthy meals." To prove otherwise, Perekrestok, together with professional nutritionists, challenged stereotypes.
The retail chain launched healthy lifestyle excursions in its supermarkets, and now all fans of a healthy lifestyle can not only see a wide range of healthy food products with their own eyes, but also ask experts any questions right on the spot. Eva. Ru visited the first excursions in the stores of the trading network, wrote down the most useful cases and, together with Perekrestok, dispels the myths floating around the topic of healthy lifestyle products.
Myth 1. Proper nutrition is only for those who love and know how to cook on their own
But no! If you have a busy schedule that cannot accommodate many hours of standing at the stove, or you simply don’t like cooking, this does not mean that you will not be able to eat right. Prepared foods can be healthy too. Perekrestok has its own line of ready-to-eat meals for breakfasts, lunches and dinners, which you just need to warm up. Porridge, granola, steamed meat - everyone will find something for themselves. And the professionals have already calculated the calories for you.
During a tour of Perekrestok, Andrey Timoshin, head of the Culinary department of the Center for Expertise and Technologies, spoke about the work of the retail chain's culinary.
Myth 2. Either healthy or tasty
Again, no. The invited experts of Perekrestok are happy to share with customers recipes for incredibly tasty dishes that fully fit into the concept of a healthy lifestyle. These can be both everyday and holiday recipes. For example, during one of the shopping tours on the eve of the New Year, the guests took part in preparing a quick and healthy snack for the festive table - Korean kimchi.
Myth 3. Buying healthy foods is difficult and expensive.
Many people probably watch popular food bloggers who travel to farmers' markets in search of truly natural products. You can, of course, go this way. Or you can just come to the nearest Perekrestok and collect your own basket of natural products that have passed strict quality control at affordable prices. In order to make it easier for customers to find healthy lifestyle products, the supermarket chain launched healthy lifestyle corners in its stores: special zones in which several hundreds of products for proper nutrition are collected. In these corners you can find "the right sweets", gluten-free products, "healthy snacks", dairy products from farmers and much more. All products have a short shelf life, because only fresh ingredients are used in the preparation of healthy meals.
Myth 4. Festive feast and healthy lifestyle are incompatible
When we say "New Year's menu", we usually imagine something very tasty … and very harmful. It's time to change stereotypes! There are a lot of options: you can get away from boring food clichés like mayonnaise salads and pork and replace them with baked fish with sauce and grilled vegetables. And if a holiday for you is not a holiday without Olivier, then you can prepare mayonnaise yourself. All you need for this: cashews, mustard, vegetable oil, honey, lemon and garlic. When choosing vegetables and fruits, it makes sense to pay attention to seasonal ones, and even better - to think over combinations of familiar food products. This is what Anastasia Medvedeva, an invited specialist from the Association of Nutritionists and Health Coaches, spoke about during the excursions. The main thing is the choice of seasonal vegetables and fruits and the healthy composition of the product.
Myth 5. Only a professional nutritionist can make the right menu.
Of course, the help of a specialist is required for health conditions. However, each of us is able, knowing certain rules, independently, to assemble a constructor from useful products for an individual balanced diet. Anastasia Medvedeva, conducting an excursion, told how to choose the right butter, bakery products and “healthy snacks”. She explained in detail what KBZhU is and how to assemble the right plate for lunch.
Every visitor to Perekrestok could be convinced that healthy products are also tasty: a pleasant bonus for all participants of the excursions was the tasting of dishes of Perekrestok's own production and the Green Line brand.
Didn't have time to go on excursions? Don't be discouraged: such events will become a tradition for Perekrestok. Once a month, everyone can get on a tour by appointment. Follow the announcements in the official accounts of the supermarket on social networks.