In early 2017, a new premium-level fitness club chain will appear in Moscow at the price of a low-cost airline. 1,500 rubles a month for access to clubs equipped with sports equipment worth 100 million rubles: this is how Raketa will look like.
“We are setting new standards in the fitness industry, where a low price is achieved not by saving on quality, but by maximizing the technology of the clubs. Despite the low cost of monthly subscriptions, these will be the largest gyms in the capital with premium equipment. The area of each club will be about 2500-3000 square meters. meters. Each will be exclusively equipped with Life Fitness and Hammer Strength machines. Up to 500 people will be able to work out in such a fitness club at the same time,”says the founder of the Raketa chain Tikhon Kosykh.
The peculiarity of the Raketa fitness club format lies in the maximum automation of all business processes with a minimum number of employees, as well as in the non-standard ratio of the area of the halls and the number of the most popular simulators. Raketa halls will have a monthly subscription instead of an annual one, and an electronic fitness bracelet and a fingerprint will replace outdated plastic cards. It will be possible to become a member of the club only via the Internet, monthly payments will be automatically debited from a bank card, and a purchased subscription will allow you to visit any of the network's clubs. At the same time, unlike most existing fitness clubs, it will be possible to suspend or terminate a Raketa membership on the network's website.
According to Tikhon Kosykh, the Raketa fitness club chain will allow millions of Muscovites to visit premium-level gyms near their home at a minimal price. New halls will open exclusively in shopping centers.
